Retailer education program
Mission- I want to advance a healthier lifestyle through cycling by selling a bike to everyone on the planet. (Mars too if Elon gets us there)
The Retailer Education Program or REP is a multifaceted way to educate sales staff and turn them from employees with a job into retail professionals. It allows us to provide brand specific training like specific service lessons, merchandising, sales training, service area management, retail management, and more.
I'm a firm believer that if we invest in our retail partners we will be handsomely rewarded.
As an example, During this current Covid crisis I have served at a retailer by simply building bikes on 3 separate days and they have rewarded me with nearly $4000-cog in bar tape and bottle cages. I did what came naturally, I saw a retailer that was stressed out and I leaned in to help. We're now partners and have strengthened our relationship.
I have cobbled together strategies that demonstrate how to lift sales across many departments. Whether it's your service area, sales floor, or marketing, I've spent the past 25 years learning the basics and realizing only 1 thing. Just when you think you have the solution you need to pivot and gather more information. My autistic nature has helped me to better develop processes that are teachable and lead to sales growth upon implementation. The key to being successful lies with the retailer and their willingness to implement these programs. The store owner might be agreeable to these programs but if the manager or the balance of the staff aren't on board we are destined to fail. Using PUPIL we'll effectively recruit the support of the team members that could hinder our success.
Together we can accomplish a great many things. If we build a strong and educated dealer network in concert with dedicated retail sales staff we will raise the tide and carve out our place in the market. The beauty of this is that we have a unique opportunity to develop our industry as we see fit. Now's the time to turn these tumultuous times into healthy growth that will last for years to come....