Hero Development Program
A helicopter view of a potential product training/indirect selling model with a focus on creating retail ambassadors through a series of in market mini-clinics.
We build Heroes, plain and simple. We are driven to arm retail sales members with the confidence to sell through the inventory that is sold in.
We do this by educating them on the core products that are sold into the retail partner. We get staff fired up and excited about the brand by establishing a connection through knowledge.
We sell Engineered Design...
Begin with the end in mind -- Stephen Covey
Let's establish a list of working goals. What percentage of growth do we need to see in order to make this a successful and useful role in the company? If we select a market like the southeast and use the HD program to move the needle by 30% would that be a win?
What time frame is acceptable? Do we operate within the fiscal/calendar year or only within the model year? Would we be pulling an arbitrary date and growth percentage out of our ass?
Here's what I'm thinking, we come up with a percentage of growth that makes the program click, then we create a timeline, we develop a training plan, next we get commitment from key accounts that are willing to accept our help, and begin a soft roll out and implement the program within the southeast market. Once we have results we can make accurate market growth predictions or squash the HD program altogether.
Tactical Working List
This is going to be a work in progress. What assets do we need in order to accomplish the goal. Time and energy are constantly the big ones. Social media assets, POP, merchandising skills, formatting, presentation planning etc. If you're into the general concept I can put together a project management board where we can break this part into macros and branch out into micro elements too.